Comparative analyses of the perceived brand environments and implications on strategic issues and choices

empirical and comparative evidence from Turkish and UK brand managers
  • 23 Pages
  • 0.36 MB
  • 8381 Downloads
  • English
by
Birmingham Business School , Birmingham
Statementby Mehmet Oktemgil.
SeriesWorking paper series -- 2003-23
ContributionsBirmingham Business School., Birmingham Business School. Turkey-EU Business Research Group.
The Physical Object
Pagination23 leaves ;
ID Numbers
Open LibraryOL22820963M
ISBN 100704424487
OCLC/WorldCa54691320